Google Ads Measurement Certification Answers 2025
1. What’s wrong with how they’re promoting the product?
Answer: Your customer has used email addresses from a previous company.
2. Which Google Analytics feature allows hashed consumer data collection?
Answer: User-provided data
3. Reasons why value measurement is a good fit (Select three)
- Value measurement allows advertisers to differentiate the consumers they acquire and optimize accordingly.
- Value measurement allows advertisers to better understand the business impact of their investment.
- Value measurement allows advertisers to expand their targeting and uncap budgets with confidence.
4. Benefit of using first-party data in Google AI campaigns
Answer: Building a foundation of first-party data allows you to provide high-quality data to train AI models. The higher the quality of data, the better the quality of the AI models, which optimize for better campaign performance.
5. How to preserve conversion tracking after DMA regulatory changes
Answer: Implement the Google tag sitewide, unlocking privacy solutions like Enhanced conversions, consent mode, and the Attribution Reporting API.
6. Benefits of conversion modeling (Select three)
- More efficient campaign optimization and bidding
- A more representative view of overall performance
- Accurate privacy-safe measurement
7. Analytics feature that fills gaps while respecting privacy
Answer: Behavioral modeling
8. Enhanced conversions for leads description
Answer: Uses hashed, first-party data
9. Tool to explore cross-media impact and forecast reach
Answer: TV data in Reach Planner
10. Simplifies first-party data implementation
Answer: Use Data Manager, as it automates data formatting, scheduling imports, and provides optimization suggestions, saving time and effort, and reduces errors.
11. How can conversions be used in Google Ads?
Answer: Google Ads can use these conversions to optimize your bids for ad placements.
12. Conversion column showing ROI
Answer: Conversion value / cost
13. Requirement for implementing sitewide tagging
Answer: Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
14. Definition of frequency
Answer: Frequency describes the number of times a unique user will see an ad over a given time period.
15. How phone calls are tracked with Google’s call conversion tracking
Answer: The calls are tracked by a dynamically created Google forwarding number.
16. Value of each lead calculation
Answer: $50 (25 consumers × $100 = $2,500 ÷ 50 leads = $50 per lead)
17. How to describe the Google tag
Answer: It’s a JavaScript framework, also known as gtag.js.
18. How are incrementality experiments different from A/B experiments?
Answer: They determine the impact of ads on a consumer’s decision to convert or not.
19. Solution to re-engage loyalty rewards members across Google properties
Answer: Customer Match
20. First step in setting up conversion tracking
Answer: Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
21. Four levers to optimize audience targeting
Answer: Use first-party data and artificial intelligence tools; enable user controls and audience signals.
22. Conversion action type (depends on scenario)
Answer: Website (most common)
23. Agency description of Target ROAS bidding strategy
Answer: This bidding strategy analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return.
24. Agency description of Enhanced Conversions for Web
Answer: Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding
25. Attribution settings governing conversions in GA4 Advertising workspace
Answer: Property Level Attribution Settings
26. Three best practices of Google Ads AI essentials
- Measure and attribute conversions accurately
- Engage with relevant customers
- Build a foundational ads infrastructure
27. Conversion modeling definition
Answer: Conversion modeling refers to measuring marketing using machine learning when a subset of conversions can’t connect to ad interactions.
28. How data-driven attribution works
Answer: It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
29. Why use enhanced conversions for leads
Answer: To track sales that happen off a website from website leads.
30. Best measurement solution for proving ad impact
Answer: Incrementality experiments
31. How to set up enhanced conversions for leads
Answer: Enhanced conversions for leads can be set up through Google Tag Manager, Google tag, or Google Ads API.
32. Scenario for using incrementality
Answer: When an advertiser is considering shutting off paid search, as they feel it’s claiming credit that organic search would have captured.
33. Meridian MMM fit (Select two)
- The advertiser has in-house data science expertise to build and maintain Meridian.
- Meridian helps advertisers evaluate all media, but especially digital, with more accuracy and actionability.
34. Two capabilities of Google Tag Manager
- It has collaboration and versioning capabilities.
- It allows you to quickly and easily update tags on your website or mobile app from a web interface.
35. Considerations before a Brand Lift study (Select two)
- Lift results aren’t guaranteed because they’re based on surveying people and recording the differences in response rates.
- Lift isn’t a good always-on metric because lift — over time for the same media — will decrease, which means the media is working.
36. Reason to adopt Enhanced Conversions for Web
Answer: Enhanced conversions for web increases conversion observability.
37. Benefit of first-party data vs. third-party
Answer: First-party data is information you collect directly from your consumer with consent. With regulatory and technology changes, first-party data is the durable foundation that allows you to maximize your campaign performance.
38. How to remove duplicate conversions
Answer: Modify the event tag to capture a unique order ID.
39. Regulatory impact in EEA (Select three)
- Cross-device and Engaged-view conversions will be impacted, and YouTube campaigns will begin to degrade.
- The quality of conversion modeling will be impacted across existing modeled conversions for the Safari browser.
- Remarketing in DV360 and GDA will be impacted and integrated with the Privacy Sandbox for re-engagement when Google tags are used.
40. What Marketing Mix Models show
Answer: They’re an analysis that shows the impact of advertising and promotion on a brand’s sales.
41. Report aligned with Google Ads in GA4
Answer: Conversion Performance Report
42. How to ensure Google tag respects EEA user consent
Answer: Ensure ad_personalization parameter (as well as ad_storage and ad_user_data) is in consent mode setup.
43. Approach to demonstrate business value of campaigns
Answer: Implement a Marketing Mix Model, focusing on historical data and business outcomes. Supplement this with ongoing A/B tests and incrementality experiments using Google’s solutions.
44. Report to compare attribution model impact in Google Ads
Answer: The attribution report
45. Solution to expand reach beyond CPA/ROAS constraints
Answer: Optimized targeting
46. How to apply conversion value rules in CRM lead scoring scenario
Answer: The advertiser should apply conversion value rules based on additional information not factored in the imported value, like an audience.
47. Metrics to compare YouTube vs. other video publishers (Select two)
- Reach
- Frequency
48. Definition of a tag
Answer: A tag is a small snippet of code that’s placed on every page of a website.
49. Exploration technique for checkout steps analysis
Answer: Funnel exploration
50. Why implement Consent Mode
Answer: The advertiser needs their Google tags to respect user consent for ad measurement and personalization.